Hi, I’m Magda.

 

I grew up in the heart of the Alps, where life happens outdoors and the mountains quietly shape who you are. But it was only in my early twenties that I really got into outdoor sports, before that, I was moving through disciplines like gymnastics, track and field and horse riding.

 

Over time, I realised that the mountains around home are where I feel most like myself, whether I’m climbing, skiing, cycling or simply moving through nature.

 

I’m drawn to experiences that feel real: long days outside, simple moments on the road, chasing good conditions, and constantly learning through what I do. At the same time, I’ve always been curious about what’s behind things, how brands communicate, how people connect, and how we can move towards a more conscious way of living.

 

Sustainability is an important part of that for me, not as something perfect, but as an ongoing process. I’m interested in how we live, what we consume and the impact we create, always aiming to balance awareness with the enjoyment of life. Through my studies in sustainability management, I’ve developed a strong belief that companies can evolve towards more responsible models, creating value not only economically, but also environmentally and socially.

 

Beyond the mountains, I also love everything around wellbeing, craftsmanship and aesthetics - from good food skincare and routines to the small details that make everyday life feel good.

 

I have a soft spot for dark chocolate, good coffee and of course, ice cream ;)

 

xx,  

Magda